Transform Your Hair
with "ME"
Everything you need for vibrant, long-lasting color while keeping your hair healthy. Salon-quality results, delivered to your door.
"It's not about you. It's about ME and how it makes ME feel.
The Complete Hair Color Experience
Professional results at home — everything you need in one premium box.
High Quality Materials
Premium natural ingredients including aloe vera, chamomile, and hydrolyzed rice protein that nourish while they color.
Easy to Use Design
Innovative foam pump with built-in brush applicator — simply pump and brush. No drips, no fuss, no salon visits needed.
Multiple Configurations
Available as a subscription, multi-week package, or one-time purchase. Choose the option that fits your lifestyle.
Long-Term Value
Save hundreds compared to salon visits. Professional color results delivered regularly to your door at a fraction of the cost.
What's in the Box
10 premium items — everything for a perfect at-home hair coloring experience.

Audio & Video Tutorial
Step-by-step professional guidance through every stage of the coloring process.

Applicator Foam Brush
Innovative pump brush for even, mess-free foam distribution throughout your hair.

Personalized Color
Your customized shade — matched to perfection using our AI color technology.

Pre-Set Timer
Precise application timing guide so you get perfect results every single time.

Protective Gloves
Premium gloves to keep your hands clean and stain-free during application.

Stain Guard
Protective barrier cream for your hairline and skin — prevents unwanted staining.

Stain Remover
Quick cleanup solution for any accidental marks — leaves surfaces spotless.

Color Protect Shampoo
Specially formulated to preserve vibrancy and extend the life of your new color.

Color Protect Conditioner
Deep conditioning treatment that locks in color while keeping hair soft and healthy.

Touch-Up Kit
Between-box maintenance kit for roots and grays — stay fresh between shipments.
How to Apply
Salon-quality results in 6 easy steps.

Mixing Color in the Applicator Brush
Add the color into the bottle, shake well, and you're set. Pump the brush and comb through your hair — no drips, no fuss.

Pump the Brush
Our proprietary, non-drip coloring foam comes out, ensuring a perfectly blended, mess-free application every time. The foam doesn't drip, nor spill.

Apply Color
Pump the brush and evenly distribute the foam through your hair for complete coverage. No drips, no mess — just clean, easy application.

Start the Timer
When the timer goes off, use your gloves to rinse the color from your hair. Continue rinsing in the shower until the water runs clear.

Rinse Off
As soon as the timer goes off, use your gloves when rinsing the color from your hair. Simply wash your hair in the shower until the water runs clear.

Enjoy Your New Me
Embrace your best "ME": Step into a new chapter of self-expression and confidence with your ideal hair color.
It's That Simple!
The ME AI Color Match
Our AI technology picks the perfect color for you. Simply upload a photo or use live video, and our intelligent system analyzes your features to recommend your ideal shade.
- AI-powered shade matching
- Adjust lighter or darker to your preference
- Photo and live video color preview
- Personalized color recommendation
Patch Test Guidelines
Patch testing is a crucial step that people with sensitive skin or a history of allergic skin reactions should follow before using any new skincare product or switching from one brand to another. It is a simple way to predict if you will have some sort of adverse reaction to a new product. Therefore, performing a patch test before adding a new product to your routine is strongly recommended.
It is crucial to apply the product to a small area once daily for three consecutive days. This will help you determine if you are sensitive to the product.
To perform a patch test, you can apply a small amount of our product to a clean skin area on the upper forearm, inner side of the wrist, inner thigh, back of the earlobe, or neck. Keeping the area dry and leaving for 24 hours is essential for the patch test. After 24 hours, rinse the area and note the results.
Apply a small amount of the product onto a clean area of skin on the upper forearm.
Keep the area dry.
Wait 24 hours, then rinse the area.
If you develop severe irritation, hives, swelling of eyes and mouth, blistering, or difficulty breathing, rinse off, cease use, and consult a physician immediately.
Ready to Transform Your Look?
The complete hair color solution — everything you need in one premium subscription box.
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